Tag: Strategy

Finding Your Company’s Voice

Whether you know it or not, companies have a voice. It is a crucial part of their branding that you may not notice until it is pointed out. For example, a luxury car company’s commercial sounds vastly different than that of a local used car dealership. The key is finding a voice that aligns with your company’s values. In this article, I discuss the importance of your voice as well as how to find it.

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Customer Experience Starts with Vision

No matter the size of the project, the first thing you need to know is where you want to be when it is over. Without a clear goal in mind, you have no way to measure success. Following another leader, or copying another company’s business practices does not make you unique. You need a clear vision of how you will affect the world around you, not just how you will make a profit. In this article, I will give you some steps to help get you there.

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